Coca-Cola tray from 1934

This picture on the Advertising Museum website is of a Coco-Cola tray from 1934.  On the tray is a picture of a young couple who are dressed in swim clothes (I think), drinking Coco-Cola and having a good time.  Coca-Cola is trying to appeal to a certain demographic, which are young couples probably 25-35 who are middle class.

Even as early as the 1930s there were companies identifying their target consumers and trying to put their products into their lives.  This shows how important it is to identify who your consumer is.