Prizm > Young Urban Renters

On Nielsen, MyBestSegments you can type in your zip code and it will segment the towns population by similar traits and demographics.  Specifically in Bozeman there is a group called Young Urban Renters and it represents people under 35 who rent homes and are at the bottom of the income level.  It is really funny the stuff they say this group does and their traits.  Some examples are; young, single, and ethnically diverse,  use check cashing services, have renter's insurance, buy hip-hop music, and read Babytalk magazine.  If you have any free time check out the website.